T&T Scientific Wins Startup Day 2016 Pitch Competition

Graham Taylor with T&T Scientific claimed the winning pitch prize during Startup Day 2016 on Thursday, September 22, 2016 on the U.S. Cellular Stage at The Bijou Theatre in Downtown Knoxville.

Graham Taylor, T&T Scientific received $5,000 from sponsors Three Roots Capital and SouthEast Bank. The winning pitch was one of six heard during the fourth annual Startup Day, which began offering prize money for a pitch winner in 2015.

“Graham Taylor exemplifies the entrepreneurial spirit that defines Startup Day and makes Knoxville such a great place to grow a business. It is truly an honor to bestow this prize on T&T Scientific and I am excited to see where the future leads them,” said Monty Montgomery, President of SouthEast Bank.

Graham Taylor, co-founder of T&T Scientific, created LipX, a time-saving, single use extrusion device that researchers can use to prepare liposomes for use in a wide range of research applications. Unlike the gold standard device which requires 45-60 minutes to assemble and clean with each use, LipX is ready to use out of the package and does not require the use of harsh chemicals for cleaning.

Judges David Kereiakes, Senior Associate, River Cities Capital Funds; Sue Malone, President, Strategies for Small Businesses; and Tony Shipley, Chairman and Co-Founder, Queen City Angels, scored all presentations on a variety of criteria including value proposition, market and sales strategy, distinctive competence and growth potential.

“Startup Day’s Pitch Competition showcased some of the best entrepreneurial talent that East Tennessee has to offer,“ said Grady Vanderhoofven, President and CEO of Three Roots Capital and co-presenter of the $5,000 prize. “I commend all of the entrepreneurs for their hard work and vision, and look forward to seeing them grow their businesses.”

Startup Day 2016 featured Paul Singh, nationally recognized serial entrepreneur and seed stage investor, who came to Knoxville as part of his North American Tech Tour. The event also featured the awarding of the second annual Traction Award, sponsored by UT Federal Credit Union, which is presented to a Startup Day alum who has made the most progress over the past few years. Bob Bradley of NewsBreak was the 2016 recipient.

All six startups received a one-year subscription to FundingSages’ TurboFunder Platform, which provides entrepreneurs information, resources and tools to guide them through the creation and development of an investable company.

About Startup Day

Startup Day is an annual event that showcases Knoxville as a destination for startups and entrepreneurs. The event is part of Innov865 Week which is organized by the members of the Innov865 Alliance: The University of Tennessee Research Foundation, Oak Ridge National Lab, Launch Tennessee, PYA, Knoxville Entrepreneur Center, and The Anderson Center for Entrepreneurship & Innovation at The University of Tennessee, Knoxville. http://innov865week.com/event/startup-day-2016/

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NewsBreak Recipient of Startup Day’s 2nd Annual Traction Award, Presented by UT Federal Credit Union

NewsBreak, a programmatic merchandising platform launched in 2009 that converts fuel-only customers to multi-product purchasers, is the recipient of Startup Day 2016’s second annual Traction Award. Bob Bradley, President and CEO of NewsBreak, presented a Power Pitch during the second Startup Day in 2014. The announcement was made during the Startup Day program at the U.S. Cellular Stage at The Bijou Theatre in Downtown Knoxville.

Myra Hamilton, Assistant Vice President of Business Lending at UT Federal Credit Union, the sponsor of the award, presented it to Bradley during the Startup Day program in front of hundreds of business leaders, investors, and entrepreneurs in attendance.

“It is an honor to sponsor this award for the second year in a row and to bestow it on such a deserving recipient,” said Hamilton. “Bob Bradley has taken a local digital startup company and transformed it into a nationally recognized software company that is changing how retailers market products to consumers.”

NewsBreak is currently available across five states, with expected growth to reach 300 convenience stores by the end of this year, up from 88 locations at the end of 2014.  Earlier this year, NewsBreak opened its first site in the state of Utah through a strategic partnership with Sinclair Oil and Bennett Pump Company. The deal makes NewsBreak available to not only 1,400 Sinclair branded stations in 19 states, but the 6,000 fueling retailer locations across the U.S. that are currently served by the third largest fuel pump manufacturer in the world, Bennett Pump Company.

NewsBreak continues to enhance their software capabilities through the implementation of predictive marketing and dynamic data analytics. The development efforts are being led by Co-Founder & COO Brian Nelson, who has a background in statistical analytics and experimental psychology. The platform now utilizes historical sales and key consumer buying variable data, like unit sales, market basket, temperature, and household income to build contextual content management rules for each retail location. The content management system then delivers a relevant playlist of merchandising messages to pump-to TV and in-store screen networks. Once deployed, the software creates a feedback loop by continually updating new sales and consumer buying variable data to inform and adapt the contextual rules, resulting in adjustments to the playlist.

“I am humbled to be the 2016 recipient of the Traction Award,” said Bradley. “Startup Day provided a platform for NewsBreak’s success and growth over the last two years. I cannot think of a better place to start up a business or call home than East Tennessee.”

About Startup Day

Startup Day is an annual event that showcases Knoxville as a destination for startups and entrepreneurs. The event is part of Innov865 Week which is organized by members of the Innov865 Alliance: The University of Tennessee Research Foundation, Oak Ridge National Lab, Launch Tennessee, PYA, Knoxville Entrepreneur Center, and The Anderson Center for Entrepreneurship & Innovation at The University of Tennessee, Knoxville. http://innov865week.com/event/startup-day-2016/